REPORTING
Jen writes and publishes between two to six stories online every weekday.
MULTIMEDIA
Jen incorporates and creates videos, photos, graphics and charts to enhance her reporting.
SOCIAL MEDIA
Jen oversees a publication’s Facebook, Twitter, Instagram and LinkedIn profiles to gain readers and engage with a digital audience.
A few things I’m great at
They may or may not be on my resume.
EDITING FOR THE MICRO AND MACRO
I’m never happier then when I’m editing a piece of written work for grammar, style, structure and content. I’ve been doing it since 2013.
ANALYZING PAGE VIEW DATA
Digging through website and social media metrics is fun. I like to see how the past can influnce the future.
WRITING FOR SEO
I’ve been writing SEO headlines and teasers since 2015, and it turns out I have a knack for them.
COMMUNICATING
I do my best work when I’m on the same page with my colleagues, so I strive for clear lines of communication.
Portfolio
Don’t believe me? Then check out my portfolio.
Big Brothers Big Sisters of Greater Houston celebrates opening of $8.4M building
“Now, we have this very visible presence that says, ‘Big Brothers Big Sisters is in this community and is here to stay.”
Houston employers struggle with hourly pay policy after Harvey
Businesses must balance earning revenue and helping employees who need financial assistance.
7,000-acre master-planned community to be developed in east Houston
The property was purchased in March 2017.
About Jen
Hello and welcome to my website!
I’ve been coaching and editing writers’ content since 2013, and I’m currently working at Houston Business Journal as its web producer. I’ve held this position since August 2017.
At HBJ, my main job duties are to report on breaking news and to craft multimedia digital packages with any combination of photos, slideshows, graphics, charts and videos with text.
I also oversee the publication’s social media — including Twitter, Facebook, LinkedIn and Instagram — and I craft weekly analytics reports on how to engage with and gain more readers.
Previously, I worked at the Columbia Missourian newspaper in a variety of positions: copy editor, community outreach and engagement reporter, general assignment reporter and print designer. I also spent a few months writing for PolitiFact’s Missouri bureau.
My skills include copy editing, packaging stories, crafting SEO headlines and enhancing audience engagement with social media and analytics. But at the heart of it all, I have a deep curiosity and an appetite for going down intellectual rabbit holes.
I grew up in Rogers, Arkansas, and then spent six years at the University of Missouri in Columbia for school. I graduated with my master’s degree in in journalism in December 2017. I graduated with my bachelor’s degree in English in May 2015.
If you would like to contact me, email me at jmpara01 [at] gmail.com.
